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Light In Times of Darkness

Learn to light a candle in the darkest moments of someone’s life. Be the Light that helps others see; it is what gives life its deepest significance.” – Roy Bennet.

These inspiring phrase somewhat mirrors how life insurance and related products can protect us whenever unfortunate circumstances that affect our life and / or property specially when we do not expect it. Indeed, a light during times of unexpected darkness.

Country Bankers Life Insurance Corporation

Blog Conference for Country Bankers Insurance Group

I was reminded of this as we attended the blog conference of Country Bankers Life Insurance Corporation earlier today held at the Casino Espanol de Manila in the city of Manila, Philippines.

It was attended a large group of lifestyle and entertainment bloggers while CBLIC and CBIC officers welcomed them led by CBIG senior vice president and general manager Ms. Geraldine Desiderio-Garcia. Celebrity ambassador Ms. Ai-Ai De las Alas was also present in the event.

53 Years with Country Banker Life Insurance

For more than five decades of existence, Country Bankers has always committed to provide simple and affordable insurance that Filipino families really need.

There have always been challenges that need to be overcome but we remain solid and committed to serving the needs of the common Filipino. Through the years we have proven to be reliable insurers by reaching to our target market and giving them the insurance that answer to their needs,” says Atty. Romeo G. Velasquez, president of Country Bankers Insurance Group (CBIG).

Upon Country Bankers Life Insurance Corporation’s (CBLIC) establishment on March 28, 1965, founding president Jose E. Desiderio, Sr., started to address the insurance needs in rural areas, catering to small and medium business entrepreneurs, farmers, fishermen, and public school teachers – a market that had been untapped in the ‘60s.

Country Bankers discovered its niche as the choice insurance provider in the countryside and allowed rural folks to avail of an affordable, reliable insurance plan that had previously been unavailable to them. This legacy of accessible insurance to low-income Filipinos has been passed on to the Desiderio family’s third-generation members who are now running the company. At its helm is Geraldine Desiderio-Garcia, senior vice president and general manager of CBIG.

Simple, Straightforward Service

CBIG has two subsidiaries: Country Bankers Life Insurance Corporation (CBLIC), a life insurance provider, and Country Bankers Insurance Corporation (CBIC), for non-life insurance products. CBIG’s micro-insurance products help educate Filipinos on the benefits of insurance by promoting its value to a broader market.

Country Bankers Insurance Group

Congratulations to Country Bankers on its 53rd Anniversary

Life Insurance

Contemplating on Life & Non-Life Insurance? Country Bankers focuses on the Philippine country side!

A larger consciousness on the advantages of insurance is instrumental in protecting disadvantaged Filipinos, who face heavier burdens during times of catastrophe and financial distress. For several years now, CBIG continues to develop a wide array of insurance plans that are not only practical and relevant, but also provide the necessary support for plan holders in times of need.

Insurance helps families cope with life’s challenges by ensuring dreams are fulfilled,” says Garcia, who attributes Country Bankers’ success to the Filipinos’ love for their families and the value they put in education.

Among the CBIG product is the Classic Benefit Plan that offers insurance protection up to age 96 and is payable in a three-, five-, seven-, or ten-year period. Alalay sa Buhay (ASB), on the other hand, provides renewable one-year insurance to individuals 13-70 years old for only P 365, with natural and accidental death benefits. ASB is also available for families and seniors, with ASB family being renewable up to age 70 for principal insured and covers up to 3 to 5 family members for only Php 750 for one unit. ASB for Seniors covers individuals ages 71-80 and offers insurance for one year for only P 1,000 for one unit.

To the Next 50 Years

CBIG ceaselessly works on ways to innovate its products, to better serve the market it now has, and further expand its reach.

I want our company to be known as a “company with a heart” and a company that can be relied upon to deliver its commitment. We will continue to deliver what we promise to give,” concludes Garcia.

Ai-AI De las Alas

Ai-AI De las Alas,is Country Bankers‘ Celebrity Endorser

As CBLIC continues to evolve as a company, it remains true to its core values – sincere, dependable service to farmers, fishermen, small and medium business owners, employees, and teachers, mostly from rural areas. CBIG remains an able ally to Filipinos seeking security for themselves and their families, though its life and nonlife products.

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Congratulations to Country Bankers Insurance Group and cheers to the next 50 years in insurance service to the Filipinos!

Comments
  1. Sandro

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