Laidback & Edgy Defines New Mossimo X Collection
Urban street wear need not be ordinary. In a world where personal style and how you carry yourself says a lot about your character, adding unconventional twists to your everyday garb can mean a lot. This is the inspiration of Mossimo‘s newest collection – Mossimo X.
A Different Kind of Sexy Cool
The Mossimo X Collection is the first in a series being released in the Philippines this year until the next.
From over sized sweater that come in a variety of colors and patterns, hoodies that give off an edgy minimalist feel, flattering one-piece plaid dresses, and ripped jeans, Mossimo X makes it easy for anyone to express their individual styles with high quality, no nonsense pieces that do not compromise comfort.
This was showcased in the recently concluded Zalora Fashion Night Out 2016 where the casualwear brand took the gathering of fashion industry’s glitterati to showcase a new capsule collection that totally changes people’s perception of the brand through Mossimo X.
It’s a collection that perfectly embodies self-expression, allowing wearers to be who they are and not who the world wants them to be. It’s also a clear testament to Mossimo‘s versatility and ability to adapt to an ever-changing and highly-competitive market.
“At a time when diversity and inclusivity are still such big issues, it feels really amazing to collaborate with a brand that embraces freedom of expression and encourages creativity and boldness so much. All the clothes in this collection are true to the core basic pieces yet very edgy, and allows Mossimo to cater to a whole new world of brave fashion enthusiasts.” shares John Lozano, stylist and curator of Mossimo X.
Blogger Manila Speaks
As you can see from the visual collaterals, Mossimo tries to incorporate a laidback feel to its edgy style that results in being able to stay in style while not loosing the comfort in everyday movement.
Loose ends meets patterns and plains, and more!
I think the “X” represents the Mossimo attitude that has been with the brand through the years catering to a generation who doesn’t want to sacrifice style over functionality, and vice-versa.
Special guests who graced the Zalora Fashion Night Out 2016 to show support for the new collection include: Mossimo brand ambassador and up and coming heartthrob, Teejay Marquez; notable fashion photographer, Niccolo Cosme; artist, Tokwa Penaflorida; pop culture arbiter, Gitri San Diego; stylists, Ryuji Shiomitsu and Andre Chang and; online personalities, Yuki Tansengco, Chin Chin Obcena, and Kerwin King.
“From those who wish to evoke that effortless, model-off-duty vibe, to those who really dress to make heads turn, what we want everyone to know is that you can bet that there’s something for you in Mossimo. And this is only the beginning. Expect a lot more surprises from Mossimo this 2017” adds Lozano.
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Mossimo X will be available at Mossimo Glorietta, SM Mall of Asia, SM Megamall, and SM North EDSA soon. KNow more about the Mossimo X collection at @MossimoPH on their social media accounts on Facebook, Twitter, and Instagram, or visit the website www.zalora.com.ph.
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Jon
Jonel Uy is the EIC of BloggerManila.com. Graduating from UP Diliman with a degree in Computer Science, he is also the Managing Director of #DigitalCircles.asia engaging and amplifying social media campaigns for brands. On Mondays, he teaches information technology classes at Grace Christian College. Know more about him at JonelUy.com