Always Look on the OATSIDE of Life (Philippine Edition)
Have you ever been encouraged to “Look on the Bright Side of Life“?
Most of the time, it’s easier said than done. But for me, the other side is just not much of an option. So indeed, let’s look at the bright side of life, and maximize the opportunities at hand!
Filipino Fiesta Philippines Launch
Speaking of opportunities – here’s a shot for milk lovers, who doesn’t mind exploring milk source options other than cows.
You have the same thoughts as mine – plant-based milk!
And to make it even better, a Singapore-born brand leading the plant-based milk movement in Asia made it into an Oat Milk – OATSIDE!
We joined their very Pinoy official launch in the country yesterday at the historic and iconic location of Fort Santiago in Intramuros. Colorful in “fiesta” vibe, it was attended by celebrities, social media influencers, and other personalities from relevant industries. Of course, Singaporean founder and CEO Benedict Lim and other brand executives were also present.
In true Filipino Fiesta style, the event was hosted by Sam YG and brand ambassador Erwan Heussaff, in Philippine’s first-ever milk tasting experience.
In partnership with the Moment Group, guests were able to taste Adobo Mousse on a Fried Oat Milk Bar along with other local delicacies that incorporate OATSIDE, showcasing its versatility beyond coffee and drinks.
Moreover, guests were treated to Oat-Crusted Cheese-Stuffed Arancini on Cauli-Oat Milk Puree, Chocolate Oat Milk Coffee Jelly Shooters and South Cotabato Crumbs with Oatmilk Latte Dip. For dessert, guests had the opportunity to try halo-halo, taho and ice cream—all with an OATSIDE twist.
“I’ve tried to make my own oat milk at home because I haven’t found the right one in our markets, but OATSIDE just changed the game for all of us,” According to Erwan, who is excited to use OATSIDE in his own kitchen.
Available in Singapore, Indonesia, Malaysia, Thailand, Japan, and South Korea since last year, OATSIDE is finally here in Manila in select retail locations such as Landers, Puregold, Shopee, and Lazada, in its Barista Blend, Chocolate, and Chocolate variants.
Sustainability In and OATSIDE of Life
OATSIDE is one of Asia’s few “full-stack” plant milk start-ups. OATSIDE has retained full jurisdiction over their entire production process, from sourcing its Australian oats, to oat extraction, to filling.
This allows customization in the production process of our delicious oat milk, and the ability to ensure that only sustainably-sourced ingredients of the highest-quality are used. OATSIDE is plant-based, lactose-free, cholesterol-free and low in saturated fats.
Mr. Lim began OATSIDE when he saw a gap in the market for a plant-based milk that offers a creamy and malty taste profile that is familiar to people who don’t typically drink plant milks.
“We know that taste is often a barrier for more people adopting sustainable milks, so our goal was to develop an oat milk that could overcome these perceptions. It was a challenge developing the right product with existing setups at contract manufacturers in the early days, so we took the longer approach of building our own production line that allowed us more customization and control over the oat extraction process,” adds Lim.
Sustainability has been core to the mission of driving plant-based milks globally – production of oat milk requires 90% less land and water and produces 70% less emissions as compared to the production of cow’s milk, which makes it much more sustainable.
More About OATSIDE in the Philippines
Today, OATSIDE is available in partner cafes in the Philippines including PickUp Coffee, FRNK and Bo’s Coffee; and starting this month, OATSIDE Barista Blend and Chocolate will be available on the shelves of major retailers nationwide, and online channels mentioned above.
OATSIDE Barista Blend’s creaminess gives body to coffees and teas, but is neutral enough to allow the coffee and tea notes to shine through. It also creates beautiful microfoam when steamed for latte art, making it a favourite among baristas.
On the other hand, OATSIDE Chocolate is a dark, rich chocolate oat drink made with a Rainforest Alliance-certified Indonesian-African cocoa blend, no added flavours, and with less sugar than most chocolate milks.Know more about the brand on https://oatside.com/
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If you haven’t tried OATSIDE yet, then there’s no more excuse, as they are now available in the Philippines! Aside from Shopee and Lazada, make sure to include it as well in your grocery list for the Landers and Puregold supermarket visits!
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Jonel Uy is the EIC of BloggerManila.com. Graduating from UP Diliman with a degree in Computer Science, he is also the Managing Director of #DigitalCircles.asia engaging and amplifying social media campaigns for brands. On Mondays, he teaches information technology classes at Grace Christian College. Know more about him at JonelUy.com