Here is Ate Alma’s #GCashStory. What’s Yours?

GCash has established itself over the years as the number 1 digital wallet in the Philippines.

From the ordinary student managing her personal ‘baon‘ money, to the online seller growing his business, these wide array of digital savvy Filipinos has their own story to tell on how they started using GCash, over 1,600 partner billers nationwide, and how it has helped them managed their financials in different aspects of life.

Blogger Manila on GCash Stories

GCash Stories Launch

GCash Stories

More than just a Finance Super App, GCash has features that have allowed parents, friends, relatives and even acquaintances with a simple and efficient way to transfer money, making it easier to provide support and financial assistance whenever needed.

To highlight the connections that have been strengthened through its services, GCash recently launched #GCashStories. The series highlights stories of hope and progress, turning them into inspirational conversations.

With more than 79M registered users in the country today, a number of stories stood out – in particular the GCash Story of Ate Alma and Cocoy Rubio.

The latter’s short film featured the story of Cocoy Rubio, who became a small business owner with the help of GCash’s different services after losing his job due to the pandemic. Thanks to GLoan, Cocoy was able to start his own business and make the necessary transactions that helped him succeed.

“We are providing 70% of Filipinos with the necessary digital tools and have distributed over USD 320 million of financial aid,” says Neil Trinidad, GCash’s Chief Marketing Officer.

GCash Stories - Ate Alma

The former tells us the true story of Ate Alma, a photocopy operator in a university and a family breadwinner, who lost her home due to typhoon flooding. Directed by Antoinette Jadaone, this chapter in #GCashStories pulls at heartstrings and proves how technology not only makes daily transactions easier, but also provides an accessible way to genuinely lend a helping hand.

After learning that Ate Alma’s home was severely damaged due to flooding, university students took it upon themselves to start a fundraising initiative powered by GCash. Spreading the news through social media, students and graduates sent their donations to Ate Alma through GCash’s Send Money feature, which allowed volunteers to donate in real time and from wherever they were—straight to Ate Alma’s GCash wallet. Even alumni of different graduating classes who remembered Ate Alma fondly were able to participate from wherever they were.

In the end, Ate Alma’s community was able to raise enough money to purchase essential goods for her and her family, making the road to recovery after the typhoon that much easier.

“Sa totoo lang napakalaking tulong sa akin ng GCash talaga. Hindi ako makapaniwala kasi first time lang nangyari sa akin. Thank you talaga sa GCash,” says Ate Alma. “Sobrang nagulat ako, hindi ko akalain na ganoon karami agad ang dumating. Isipin mo naging 100,000 agad ang dumating sa GCash ko. Talagang patuloy silang naghulog sa GCash hanggang nabuo yung bahay namin.”

Ate Alma, Direk Tonet Jadaone, and John Paraguya with Brand Team (Willy De Ocampo, Martha Sazon, Neil Trinidad, and Lourdes Batac)

My GCash Story

Personally, I’m just an ordinary individual. I have no heart-breaking story to tell, nor a special circumstance that deserves a viral trend.

But I have to say that GCash has been very relevant in the financial aspect of my life, and continues to do so.  It has made pecuniary transactions quick and easy in the most efficient way possible.

• Whenever a relative would be in monetary need, the ‘Send Money‘ feature comes in handy, and instantly, wherever they are in the Philippines.

Send Money allows GCash users to quickly transfer funds from one account to any of the other 79 million. Whether through a unique QR code or the user’s GCash number, money is safely transferred instantly. What’s more, those who receive the transfer can easily make cashless purchases with GCash payments, or even to Buy Load, Pay Online and more.

Cashing in to transfer is easy, too, with multiple options available. Users can Cash In from over 70 online banks, 650,000 over-the-counter partners or through 4,000 cash in machines nationwide.

My GCash Story : Jonel Uy of Blogger Manila

• For our household need, the ‘Pay Bills‘ feature is my favorite – allowing me to easily pay my bills, amidst my busy schedule.

• For my personal finance, I’m currently exploring ‘GSave‘ and ‘GInsure‘ to expand my personal savings and budgetary options.

• And from the recent GCash Futurecast 2023, I was impressed with the GChat and GCash DoubleSafe announcement, while I’m looking forward to using GStocks, GGives, and GCrypto, as well.

Going Beyond

GCash is doing more than highlighting #GCashStories that have changed people’s lives.

They’ve taken the campaign further and have tapped several non-government organizations in order to help solve real-world problems. The e-wallet has partnered up with ABS-CBN Lingkod Kapamilya Foundation and Caritas Manila, where proceeds will go to families in need of disaster relief, much like Ate Alma’s.

“#GCashStories is everyone’s story,” Neil Trinidad adds. “And this campaign aims to turn our moments into movements.”

Watch and be inspired by the story of Ate Alma and the community that rallied behind her here. Stay tuned for other upcoming #GCashStories by following GCash’s official social media pages: Facebook, Instagram, Twitter, YouTube and TikTok.

Former Ateneo Lady Eagles on GCashStories

By design, technology makes life easier. It minimizes the lines we stand in, gets things delivered to our doorsteps and transports us from one place to another with a few taps on our smartphones. But amidst every new and more efficient fix, technology also continues to strengthen connections and foster relationships.

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Do you have your own story of hope and progress? Share yours by using the hashtags #GCashStories and #MyGCashStory, and tagging @gcashofficial.