Reflections: How to Make Your Best Plans Happen
We all plan for our future and we strive our best to make it happen. Whatever it may be, either to travel the world, dine in the finest places, play sports we are passionate in, and even as for our family such as to send one’s children to the best schools.
In a recent press gathering with Bank of the Philippine Islands (BPI) held at Enderun Tent, I expressed to make my social media marketing business – Digital Circles – go big time someday. As their campaign focused on helping people achieve their aspirations, they made a brief projection on how I can attain my goals within a given timeframe with BPI financial tools.
Make The Best Happen Launch
Dubbed “Make the Best Happen,” the campaign kicked off with the launch of an animated reel encouraging the pursuit of life and lifestyle goals. As the first bank in the Philippines and in the Southeast Asian region, BPI has a wide range of consumer, corporate, and investment banking products and services.
Alongside the video, BPI also introduced a microsite, www.makethebesthappen.ph, which addresses some of the areas in life where most individuals have goals. The microsite’s articles offer practical advice and tips on travel, health, parenting, shopping, dining and planning for the future. A quick tour of the site reveals several helpful reads such as listings of secret food stops outside Metro Manila, quirky Korean tours, inspiring workouts, some necessary life purchases, and teaching children the habit of saving.
At the Make the Best Happen launch, BPI Senior Vice President and Head for Strategic Corporate and Planning Division Ma. Corazon S. Remo welcomed members of the media and treated them to an afternoon of fun, games, raffle draws, instant prizes, and delightful food.
In a statement, Cezar P. Consing, BPI President and CEO, said the campaign is a reflection of the bank’s commitment to empower people and achieve their life goals.
Making the best happen means “helping people achieve anything they would love to happen, whether it’s for leisure, education, or broadening one’s horizons,” Consing said. “We strive to know and understand the individual circumstances and financial needs of our clients, then offer financial advice. Only then do we propose certain solutions that are suitable and customized for each and every client.”
“BPI empowers Filipinos to make the best of their life happen by providing innovative and accessible financial solutions.”
Tricia Quiambao, Head of BPI’s Strategic Brand Management, says the campaign reflects BPI’s unique appreciation of people’s needs and lifestyles, and how it strives to meaningfully engage its clients. She adds the campaign is one way the bank aims to guide people reach their best dreams and goals.
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The BPI Make You Best Happen event was an insightful and enriching experience in honing my financial perspectives with my life-goals in mind; a practical lifehack for everyone, indeed. Know more about this and what BPI has to offer at www.makethebesthappen.ph.
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Jonel Uy is the EIC of BloggerManila.com. Graduating from UP Diliman with a degree in Computer Science, he is also the Managing Director of #DigitalCircles.asia engaging and amplifying social media campaigns for brands. On Mondays, he teaches information technology classes at Grace Christian College. Know more about him at JonelUy.com