CIMB Emphasizes ‘The Pursuit of Purpose’ Through Financial Education

In a recent press conference, CIMB Bank Philippines reiterated their emphasis on the importance of financial education as they promote their campaign related to ‘The Pursuit of Purpose‘.

CIMB vowed to empower Filipino millennials with better financial products and financial literacy program to help them hurdle financial limitations, which was cited in the Bank’s research as the biggest roadblock in pursuing their life purpose.

CIMB to empower Filipino millennials in hurdling financial limitations in pursuit of life purpose

In collaboration with Southeast Asia consumer research agency Milieu Insight and the Ateneo Business Resource Center of the Ateneo de Manila University John Gokongwei School of Management, the said study found that that 1 in 2 Filipino millennials surveyed are not pursuing, or believe that they are not making progress on, their life purpose.

The study also revealed that 65% of surveyed Filipino millennials cited financial limitations were the biggest barrier in pursuing their life’s purpose.

CIMB Bank Philippines Chief Marketing Officer Bunny Aguilar said that the company will soon launch an active financial literacy campaign and offer meaningful financial products as an advocacy for the Filipino millennials.

CIMB Emphasizes ‘The Pursuit of Purpose‘ Through Financial Education

CIMB Bank Philippines Press Launch

“To learn that half of the Filipino millennials are not actively pursuing what they think they’re meant to do, their life purpose because of financial limitations, we took it upon ourselves to let them know that CIMB is here to encourage them to live their life purpose. We will provide better accessible financial solutions and financial literacy awareness to help them and our customers achieve their life goals,” Aguilar said.

Aguilar also revealed that the study and partnerships with Ateneo and Milieu Insight are the first steps in repositioning the CIMB Bank PH brand with purpose at the center.

“With our #LiveYourPurposeWithCIMB program, we will focus all efforts in making CIMB brand in the Philippines as the digital banking service provider that helps our customers pursue their life purpose,” Aguilar said.

Vijay Manoharan, CIMB Bank PH Chief Executive Officer, gives closing remarks

Photo shows, from left to right: Ateneo Business Resource Center Director Dr. John Luis Lagdameo, CIMB Bank PH Chief Executive Officer Vijay Manoharan, Ateneo de Manila University John Gokongwei School of Management Marketing & Law Department Chair Dr. Norman Tanchingco, and CIMB Bank PH Chief Marketing Officer Bunny Aguilar

* Other guests in the launch include Director Antoinette Jadaone and Milieu Insight Co-Founder and Chief Commercial  Officer Juda Kanaprach.

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Know and learn more about CIMB Bank’s study and campaign on this website.