A Beautiful Journey has Begun w/ BeautyCON 2024

The first-ever BeautyCON, made possible by Watsons, SM Beauty, and LOOK At Me, was a resounding success!

Bringing together more than 130 beauty and personal care brands under one roof is truly a milestone for the country’s beauty and personal care industry.

Touted as the biggest beauty event of the year, the 4-day festival of sorts held last March 20-23, 2024 at the SMX Convention Center Halls 1 & 2 gave free entrance for all Watsons Club, SMAC, and Look At Me members. Attendees were treated to an engaging shopping spree as a lot of participating brands offered special discounts, deals, and freebies exclusive to the event!

BEAUTYCON 2024: THE BIGGEST BEAUTY EVENT OF THE YEAR!

(L-R) Steve Payne, Founder and Chairman Emeritus, Asia Pacific Cosmetics Inc.; Ms. Angelica Roa-Yu, Mayor’s Office Representative, Pasay City; William Sun Ho Ng, Chairman, iFace Inc.; Yannick Raynaud, Country Managing Director, L’Oreal Philippines; Kim Reyes, Trading Beauty and Commercial Services Director, Watsons Philippines; Danilo Chiong, Managing Director, Watsons Philippines; Fredy Ong, Head of Country and Customer Development, Unilever Philippines; Sharyn Wong, General Manager, Estee Lauder Philippines; Nimisha Jain, Country Manager, Beiersdorf Philippines; Genevieve Gozo, CEO, Descorp Inc.

Journey Into Beauty

With the theme ’Journey Into Beauty’, both experts and enthusiasts discovered new favorites and shopped for tried-and-tested products across all major beauty categories like cosmetics, fragrances, skincare, haircare, body care, and more!

Our very own Filipino beauty brands such as Issy Cosmetics, GRWM Cosmetics, Colourette Cosmetics, Absidy Beauty, BLK Cosmetics, Happy Skin Cosmetics, and Vice Cosmetics were a hit; side-by-side with trending Asian cult favorites like Hada Labo, Laneige, Beauty of Joseon, Dr. Jart+, Tsubaki, Round Lab, and Rom&nd and more.

Luxury and prestige brands like Calvin Klein, Carolina Herrera, Viktor & Rolf, and Armani, Shiseido, Laura Mercier, Huda Beauty, Kiehl’s, and Lancôme were also among the international faves.

Inside BeautyCON 2024

VIP Lounge at the BeautyCON

LOOK At Me

Cashier Area

Wellness and innovation mixed well as Neutrogena, Celeteque, Dove, Biorderma, Nivea, Ponds, and Olay showcased their latest technologies and creations. Shoppers who visited the SkinSmart section would surely want to know more about Kora Organics, First Aid Beauty, Supergoop, and others.

Visitors’ beauty tools were surely updated via Kiss NY, Real Techniques, JML, W Elite, Euroo, and Wet Brush among many others. Add to that Watsons own brands all together such as Naturals by Watsons, Watsons Baby, Dermaction Plus by Watsons, and Collagen by Watsons.

Over 130 Beauty and Personal Care Brands under 1 roof!

BeautyCON Entrance with Digital Arch

Colourette

While hair care and styling were taken care of by Kerastase, Manic Panic, and Liese, the male guests gladly discovered new men’s body care and grooming staples from Gilette, Old Spice, and Rexona Men, to name a few.

Moreover, the big event was made sensational with A-list celebrities led by beauty icons Heart Evangelista, Catriona Gray, and Michelle Dee. Other special guests including Dra. Vicky Belo, Janine Gutierrez, AC Bonifacio, Cheska Garcia Kramer, and others, also graced the event. Add to that top-tier KOLs and beauty gurus who shared their expertise and beauty tips.

Our very own Filipino beauty brands such as Issy Cosmetics, GRWM Cosmetics, Colourette Cosmetics, Absidy Beauty, BLK Cosmetics, Happy Skin Cosmetics, and Vice Cosmetics were a hit; side-by-side with trending Asian cult favorites like Hada Labo, Laneige, Beauty of Joseon, Dr. Jart+, Tsubaki, Round Lab, and Rom&nd and more.

Luxury and prestige brands like Calvin Klein, Carolina Herrera, Viktor & Rolf, and Armani, Shiseido, Laura Mercier, Huda Beauty, Kiehl’s, and Lancôme were also among the international faves.

Watsons Club Members. SMAC & Look At Me Members got Free Entrance!

SMX Convention Center Manila Halls 1 & 2 were filled to the brim!

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Congratulations to Watsons Philippines, SM Beauty, and Look At Me for a successful very first Beauty CON 2024! Now already anticipating BeautyCON 2025!