Change is good, a move towards betterment, improvement. This is what RCBC had in mind when they adopted a fresh new logo to represent the long withstanding bank that we are all familiar with for decades now.
New Logo + “We Believe In You“
Rizal Commercial Bank Corporation (RCBC) universal bank recently unveiled their new corporate logo and tagline “We believe in you,” which signals the start of a new era of providing excellent and trusted banking services for Filipinos.
“‘We believe in you’ is not just a tagline for RCBC, but a battle cry to show our unwavering support and trust to the indomitable Filipino spirit. At the same time, this new corporate thrust is meant to encourage Filipinos not only to dream, but to pursue their passions and dreams, and turn them into reality – whether it’s traveling to your dream destination, venturing into a new business, or purchasing a new home or car,” said RCBC President and CEO Gil Buenaventura
New RCBC Logo
The simpler, younger and more minimalist logo embodies RCBC’s new mission of being more accessible to younger Filipino depositors, who are looking for better ways to save and grow their money, the RCBC president added.
As a response to the changing market, “RCBC wants Filipinos to know that the bank believes that there is no limit in the things they can achieve if they decide to start building their future early, especially with a strong banking partner, ready to advise them every step of the way. We are providing more emphasis to younger depositors, who need more guidance in managing their money,” shares Ces Natividad, RCBC Chief Marketing Officer.
Ms. Ces Natividad, RCBC Chief Marketing Officer
“We Believe In You”
Addressing Younger Filipino Market Needs
Estimates from the Philippine Statistics Authority showed that 1/3 of the Philippine population are millennials. A 2015 Labor Force Survey, also by the PSA, showed that 47.1 % of the 42 million labor force belongs to the 15-34 age group. This means that more and younger Filipinos need bank services to manage their finances.
Natividad cited a wide array of RCBC products that allow customers to save and conveniently manage their finances. These include the RCBC Debit Cards, which depositors can get when they open an RCBC savings or checking account. She also emphasized RCBC’s product portfolio which customers can manage online such as the Unit Investment Trust Funds (UITF) and iSave, an automatic deduction from existing RCBC accounts, done every payroll, which helps depositors to set aside money for future use.
Add to that the unli 0% option of RCBC Bankard, which gives cardholders the flexibility to manage their expenses.
The bank’s brand refresh comes as RCBC enters its 57th year of excellent business in the Philippines. The bank reached a consolidated net income of Php1 billion in the first quarter of 2017. It also showed more strength as assets increased to Php 526 billion as of March 2017. RCBC’s total number of branches also increased to 489 while ATM terminals increased to more than 1,500 nationwide as of the first quarter of 2017.
“This milestone signals the arrival of a more committed, refreshed and re-energized RCBC, that is ready to meet the demands of the ever-changing Philippine banking industry…We are confident that the new brand logo and new corporate tagline, and the re-energized service of the bank, will resonate with more Filipinos. We believe that they can accomplish great things if they put their hearts and mind into it, and RCBC will always be their partner to help them succeed,” Natividad convludes.
The New Logo o f RCBC
Jonel Uy is the EIC of BloggerManila.com. Graduating from UP Diliman with a degree in Computer Science, he is also the Managing Director of #DigitalCircles.asia engaging and amplifying social media campaigns for brands. On Mondays, he teaches information technology classes at Grace Christian College.
Know more about him at JonelUy.com 