DTI Sales Promotion Permit for Blogger Contests Needs a Dose of Common Sense
Being practical in life is considered one of the essentials is survivng today’s world. And a core element in that is having “common sense“. This is what the current discussion on “DTI Sales Promotion Permit for Blogger Contests” badly needs.
I’ve been seeing online discussions in the past few days with regards to how much of the DTI sales and promotions policy can apply to bloggers who conduct online promotions and contests in their blogs. These are the ‘DTI permit‘ clauses we often hear in traditional promotions and contests conducted by businesses. The layman’s common assumption is that as long as your contest does not require a ‘purchase‘ to participate, a DTI permit is not required.
However, discussions exploded and got a number of reactions after the results of a group’s meeting with the DTI was published saying in summary that “individuals, bloggers, and businesses do need a DTI Sales Promotion Permit whenever they run an online or offline sales promotion even if there is no purchase required as you are targeting consumers to participate.”
I wonder if conducting an ‘online promotion‘ and not an ‘online sales promotion’ would make a difference.
A number of public reactions and take on the matter has been posted in social networks as well:
Major points of discussion are:
- Most bloggers hosts contest on their site in their own capacity and prizes are minimal
- Most bloggers are individuals and not business entities
- Bloggers conduct the contest not for profit
- Then company raffle draws in Christmas Parties also need DTI permit?
After all that has been said and shared, my sentiments are the same as that with Carlo Ople‘s protest on DTI Sales and Promotion permit applying to blogger contests, which I support. I just don’t want to call it ‘giveaway‘ because no one can basically stop me from ‘giving away‘ anything that’s mine to ‘anyone‘ I want to.
Yes, it’s a fact that the policy is already existing and obviously needs an update. As much as the DTI wants input from the concerned parties in the industry about the DTI permit issue, I hope that DTI also do some of their own thinking, with a dose of some logic and common sense. They should realize the impracticality and impact of having the same set of policies apply to small blogger contests. After all, the policy was originally crafted only with traditional promotions in mind.
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As a blogger for 10 years now, I have attended hundreds of media events,
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Jonel Uy is the EIC of BloggerManila.com. Graduating from UP Diliman with a degree in Computer Science, he is also the Managing Director of #DigitalCircles.asia engaging and amplifying social media campaigns for brands. On Mondays, he teaches information technology classes at Grace Christian College. Know more about him at JonelUy.com
..tttaaaammmmaaaaaa! pati preskit:)
Very good point about the last part: “After all, the policy was originally crafted only with traditional promotions in mind.” That should be the interpretation of the policy – for traditional promotions lang. Hehe.
What a load of crapola!
This is another case of the over-reaching arm of the government. They see how successful online marketing is becoming and they know want a piece of the action. Seriously, anong ng gobyerno kung gusto ko ipamigay GC/goodies ko?
pati goody bag lat raffle s events lagyan na din nila ng DTI