Blogger Event Invitation
Blogger Event Invitation
With increasing recognition of bloggers as part of new media, brands and event organizers are exploring options in tapping bloggers as part of their public relations or marketing campaigns (ie: blogger events).
One such option is inviting bloggers to their events such as product launches, inaugurations, product sampling, travel tours, food tours, food tasting, parties, and other similar activities.
With varying modes of communication, a blogger can expect the invitation to either come in any three (3) of the most common forms :
- Physical invitation
- Email invitation
- SMS Invitation (electronic text)
In the same order above is the level of an invitation’s formality. The most formal of them all, an offline physical invitation can either be handed personally or through snail mail (traditional mail via post office).
With the advent of technology and the nature of the blogosphere (which is online and electronic), receiving an email invitation can still be considered formal depending on the tone and how the email was crafted (composition).
Less informal is an invitation through an electronic text message (SMS). This usually happens when the one who sent the invite already knows the blogger personally beforehand or through previous events. This is not recommended though for first time invitations.
Interestingly, and specifically through Facebook, I have received blogger event invitations through Facebook’s messaging system or ‘event‘ applications. Although this types of social media invitation is still quite rare, we see here an evolution through social media. Nonetheless I would still consider this as an informal invitation and would discourage PR and private companies to use this for sending formal invites.
Jonel Uy is the EIC of BloggerManila.com. Graduating from UP Diliman with a degree in Computer Science, he is also the Managing Director of #DigitalCircles.asia engaging and amplifying social media campaigns for brands. On Mondays, he teaches information technology classes at Grace Christian College.
Know more about him at JonelUy.com 
Thanks for this write up. I’d like to hear more about this. For example, how would you profile the blogger communities in Manila?
First, what is the profiling for? (objective)
Regularly, you read the blog’s articles, analyze a bit, and make your conclusion; if the blog does not directly indicate so.
i agree… bloggers are passionate people and very helpful pr and marketing.
i think, slowly, companies are trying to tap this segment.
Indeed Hitokirihoshi,
Blogger event invitations has been continually increasing.
Great insight from a professional blogger. Thanks!
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